Chile. As a result of the significant market growth that the Chilean market has had for Datavideo, both Ricardo Santos, regional Latin America sales of Datavideo and Jorge González, Latin America Sales manager of Merlin Distributor, its official distributor for Latin America, were meeting analyzing commercial strategies for the rest of the year.
For this, they had meetings at the offices of Ríos & Cia, authorized reseller in Chile, added to the planning of a commercial firm with the company Videocorp as distributors of the brand in the country, concluding with visits at the headquarters of Seal, also reseller of the manufacturer, to agree future plans in the local market and the realization of a regional event next week.
For Ricardo Santos of Datavideo: "The Chilean market is very good, with an important potential in the areas of university, schools, you have an important growth there, this is a business vertical that has grown a lot in the country for Datavideo, but you also have projects for government units, TV stations, you have a very strong market there."
To which Jorge González, Latam Account Manager of Merlin Distributor who also participated in these meetings, adds: "In the meetings held with the channels, Ricardo Santos of Datavideo was able to transmit the vision of the company and explain the different solutions offered by the brand for each sector. It helped a lot to broaden the landscape where they should concentrate for the creation of demand in the country. Merlin Distributor on the other hand offers all the support and quick attention to close deals and achieve deliveries in the shortest possible time."
Next week Datavideo plans to hold an event with Videocorp in Chile for the areas of educational business, which will be on Wednesday, October 19 at the Enjoy Hotel in the city of Antofagasta under the name of: WORKSHOP Technologies for Education Chile (North Zone) from 08:30 a.m. to 6:30 p.m.
Jorge Gonzalez of Merlin Distributor adds his vision of the trans-Andean country: "The Chilean market still has great potential to explore. In the past, business concentration was too skewed towards the broadcast market. It was very marked for obvious reasons, but since a few years now, this has been reduced, which has given way to AV solutions that converge with other verticals such as government, churches, education and corporate sector, for example, making the area of opportunities multiply" – expanding on the future for this market – "There is a lot of work to do, but the channels are very excited and optimistic to be able to make it grow with the solutions offered by Datavideo, which just fit within the profile I mentioned is in full growth, and that definitely feels more accelerated by the effects of the pandemic."
Regarding the current business in the region by Datavideo, Santos is very positive to refer to the volume growth it has had in the second half of the year: "After the realization of the SET Expo in Brazil we have seen that sales have climbed, business has increased considerably, we are really working 100% with visits, meetings, trainings, demonstrations, even the Datavideo product line is very good, very complete, we are with very aggressive prices in the market, PTC-140 cameras, 4K cameras with the arrival of the PTC-285 camera which is our 4K camera with auto tracking that is generating significant interest in the market."
Datavideo at Caper Show 2022
Planning their presence at CAPER Show in Argentina, both Datavideo and Merlin Distributor will be present at the show along with their distributor in the country TV Group, where Santos plans to be with the main product innovations of his company: "For us
Argentina is a very important market in Latin America, until recently it was the number 2 market in the region, it is still in that position, but already disputing it with countries like Peru and Chile that have grown their numbers a lot this year, and we have many expectations to further increase the growth of the Argentine market and we will be in CAPER hoping that the event has an audience as important as the one that the SET had. expo in its return to face-to-face, since people are eager for this type of events, especially people who do not travel to NAB or InfoComm need to have this type of event to be able to generate more business "
For CAPER Show, Datavideo plans to present at the convention its novelties for the market, highlighting the PTC-285 products that is the camera with auto tracking, the Showcast 100 that is the 4K switcher of Datavideo, the PTC-140 cameras and the RMC-300 controls, "This is the line of products that we will be showing, and giving all the assistance that our distributor needs as well as our customers," concludes Santos.
