Argentina. Alberto Larraburu, Presales Manager of BVS, was in charge of the opening of the BVS Media Connect 2026, which brought together technological leaders and specialists from the audiovisual and broadcasting industry to discuss the main trends in the media and entertainment ecosystem. He stressed that artificial intelligence and operational efficiency redefine the future of broadcasting.
Pía Favelukes, Sales Manager of BVS, emphasized that "the profound transformation that television and the audiovisual sector is going through has its axis in the automation of processes, operational efficiency, cybersecurity and cloud solutions".
"Television migrated a lot, it was transformed. Today, AI and robotics are applied to the needs of industry and contribute to the improvement and automation of processes, which generates savings and optimization of resources," said Larraburu during the start of the event.
Gabriel Mendes, Lead Solutions Engineer at Synamedia, presented the main innovations exhibited by the company at NAB 2026 and focused on how artificial intelligence is redefining operational efficiency and video compression processes.
"Today the most valuable asset we have is our time," he said. In this sense, he explained that Synamedia is especially working on intelligent compression technologies that allow automating configurations and optimizing video quality according to the user's needs.
For his part, Roberto Jerez, Regional Sales Manager Latin America at Evertz, addressed the evolution of production workflows and how automation allows resources and planning to be optimized. "Today we see that a better quality production can be put together with fewer resources," he said. During the exhibition, he presented new generations of virtual touch panels, tools for the automatic generation of sports highlights in real time and cloud solutions for broadcasting. He also showed Spatial IQ, a solution integrated with Magnum that allows the audio environment in sports stadiums to be automatically reconfigured depending on the play, the protagonist player or the context of the match.
The day continued with the presentation of Esteban Santos, Professional Services Solutions at Dell, who analyzed the concrete impact of artificial intelligence on the broadcasting industry and presented the concept of Dell's AI Factory, a platform aimed at integrating AI into work workflows. "The great promise of AI is to be able to reduce costs with greater production and process optimization," he said.
In addition, he remarked that the "media & entertainment" industry is currently one of the largest generators of data and that the real competitive differential is in the ability to transform audiovisual libraries into intelligent, exploitable assets and generators of new content through artificial intelligence.
During his presentation, Santos explained that AI already allows automating tasks such as intelligent video search and summary, automatic metadata generation, subtitling, dubbing, live clipping and post-production automation. "The video library ceases to be a passive archive and becomes a searchable, exploitable asset and generator of new content," he said.
On behalf of Harmonic, Leonardo Rombolá, BDM & KAM, presented the trends observed at NAB 2026 linked to high-efficiency streaming and intelligent content distribution. "Our value is in a comprehensive content distribution platform that adapts to the needs of the user," he explained. The company showcased a unified platform capable of managing headends, cloud distribution, and edge devices with high standards of cybersecurity and operational flexibility.
In addition, Rombolá highlighted the capabilities of EYEQ, the machine learning algorithm developed by Harmonic, which allows the bitrate to be optimized without losing image quality.
The last presentation was given by Juan Granata, Business Developer Manager at BVS, who analyzed the cybersecurity challenges ahead of the 2026 World Cup and the growth of threats driven by artificial intelligence. During his talk, as an example, he warned about the proliferation of fake sites linked to FIFA, phishing attacks, pirate streaming platforms with malware, deepfakes and prompt injection attacks aimed at generative AI.
"We must not generate fear, but awareness. Prevention is the best way to protect ourselves," said Granata, who also stressed the importance of implementing strong passwords, multi-factor authentication, Zero Trust models, continuous patching cycles and permanent training of teams, and remarked that "95% of attacks start with human error."
The closing of the meeting was once again in charge of Alberto Larraburu, who thanked the attendees for their participation and held a new edition of BVS Media Connect, as a space for technological updating and analysis of the main trends that impact the audiovisual and broadcasting industry.
