Colombia. For the first time, the Colombian industry presents to the President of the Republic, Juan Manuel Santos, the Manifesto on Digital Transformation in Colombia, during the closing day of the ICT-ANDICOM 2016 Congress.
The Director of CINTEL, Manuel Martínez, and the MINISTER OF ICT, David Luna, delivered the document to the President of the Republic minutes before concluding the 31st version of ANDICOM. This Manifesto is a statement of the purposes and needs of large companies to continue their transformation and promote economic and social development in Colombia and the region, through innovation and technology.
Three fundamental pillars stand out in this transformation:
- Digital Relationship: Structuring of models of relationship and digital attention with customers and citizens.
- Be Digital: Those who successfully transform adapt their processes, resources and infrastructure to support these models of digital relationship and attention.
- Strengthening the digital ecosystem: An intersectoral enabling platform.
The main adaptation is to consolidate an organizational culture prepared for change and the use of technology. A fundamental catalyst for this transformation is a ready digital ecosystem, which translates into two elements: a culture that goes from 'competitive' to 'collaborative' and innovative, and an extended digital infrastructure.
To face the imperative of digital transformation in Colombia, CINTEL and Accenture formed an alliance to promote this Manifesto as a continuous mechanism of intersectoral dialogue, in which leaders of the digital, business, institutional, academic and opinion ecosystem, under a collaborative methodology, transmit to their peers and to those responsible for the generation of corporate policies, public and educational, their opinion on the priority actions that must be undertaken to contribute to the digital transformation. Additionally, it constitutes an opportunity to generate new value in organizations and in the country.
"If we manage as a country to articulate an agenda of integrative transformation, built together by the different actors, the productive sector will have better tools to take advantage of the great opportunities of the so-called fourth industrial revolution, and citizens will have better conditions of well-being when the inequality gaps are closed and when they are integrated into the digital world," said Manuel Martínez, Director of CINTEL.
