Argentina. ATVC and CAPPSA presented an awareness and prevention campaign aimed at making visible the direct impact of the consumption of pirated content on users, with special emphasis on the risks to digital security and the protection of personal data.
The initiative also promotes responsible consumption habits, encourages the use of legal platforms and contributes to the protection of the audiovisual industry and its sources of work.
"Today almost 50% of households with Internet in Argentina consume illegal content, and the growth of piracy in recent years confirms that we are facing a structural change. It is no longer just an industry problem, but a phenomenon that also has a direct impact on users," said Federico Fornelli, president of ATVC, during the presentation of the campaign.
"Illegal platforms not only distribute content, they also capture and monetize personal data. That is why the axis of this campaign is clear: when you consume piracy, you pay with your data. The challenge is to make that risk visible and take the conversation towards digital security," he added.
For his part, Sergio Veiga, president of CAPPSA, said: "We believe that this is the time to have a new conversation about piracy. This campaign arises from a joint work between the industry and the media to speak directly to the user. We seek to raise awareness from information and explain that behind a consumption that seems free there are real risks, and that piracy has concrete consequences on digital security."
Argentina has an incidence of piracy of live content higher than the Latin American average. Between 2020 and 2025, pirate consumption measured over the total number of households with internet access grew by 108%. Today, 47% of households with internet consume pirated content through Smart TVs, websites, illegal applications or TV Box devices. This is equivalent to more than a third of all Argentine households (34%) consuming piracy.
Among the most illegally consumed content are movies (85%), series (79%), sports (58%), documentaries (52%) and pay TV signals (42%). Within live sports consumption, football leads with 76%, followed by motor racing (26%) and tennis (17%).
The main dangers of accessing illegal content include information theft, hacking of bank accounts and exposure of financial data, personalized scams and fraud, and the installation of malware that compromises the device and can enable remote access without the user's knowledge.
The launch event was attended by the comptroller of the National Communications Agency (ENACOM), Juan Martín Ozores, together with an official of the agency; partners of ATVC and CAPPSA; representatives of companies in the sector; specialized press and digital media; and entities such as ATA, Asiet, Cabase, Certal and the Alliance Against Audiovisual Piracy.
With this initiative, ATVC and CAPPSA reaffirm their commitment to the protection of users, the promotion of a secure digital ecosystem and the sustainable development of the audiovisual industry in Argentina.
https://atvc.org.ar/
https://www.cappsa.org/
