Latin America. Adobe announced a series of technological innovations in its Primetime system, the platform for programmers and pay-TV service providers to carry and monetize content.
New analytics capabilities enhance the viewer experience by giving content owners access for the first time to a broad set of data to better understand their digital audience, including viewer engagement with content and ads.
"Adobe Primetime has been rapidly adopted by the television industry since its introduction less than five months ago. With more than 29 billion video streams delivered by Adobe customers in Q3 alone, advances in video measurement and content protection are crucial for these media companies to deliver incredible online TV experiences." said Jeremy Helfand, vice president of video solutions at Adobe.
Primetime now includes Adobe Analytics Essentils for Video, the tool that allows content owners and distributors to be in a position to better understand their digital audience and how viewers engage with TV and content across devices.
The Primetime system is also introducing a new Quality of Service monitoring service that allows video to be diagnosed to better understand the quality of the viewer experience and optimize content and ad experiences.
