International. Within three to five years, streaming will be more widely used than cable television, because users prefer to watch content without commercials with just one click on the internet.
This calculation was made by the CEO of Netflix, Reed Hastings, who said that this situation is also driven by the increase in internet connectivity in all countries with fiber optic connections, which makes people demand more video.
Netflix is an American company that was dedicated to the rental of DVD movies, but that found in streaming the future of its business. Two years ago, an internationalization process began, which this year meant the arrival in Latin America.
Reed Hastings said his company is preparing for increased customers in the coming years and increased demand for streaming video, so they plan to invest between $1 billion and $2 billion per year in content.
He also pointed out that his main competitor in the streaming market is HBO Go and described it as a competitor to fear, but he declared himself to the expectation that in 2012 they will have many more affiliates due to the expansion and internationalization plans.
