Latin America. Manufacturers Grass Valley and Netgear Inc have entered into a strategic alliance to serve the growing Broadcast AV segment.
The collaboration combines Netgear AV's live media-optimized switching and secure IP networks with Grass Valley's software-defined production tools and hardware platforms to make it easier for businesses to produce, manage and distribute high-quality content.
Enterprise organizations, such as corporations, universities, houses of worship, esports, and sports venues, increasingly require broadcast-quality production capabilities, but they have historically faced prohibitive costs and complexity.
This alliance directly addresses that gap. Both companies share a common vision of interoperability, based on important standards such as NDI, SMPTE ST 2110, Dante, and SRT, along with a customer-centric approach that simplifies the user experience and offers powerful tools.
Matthew Yates, Director of Strategic Alliances at Grass Valley, said, "The enterprise media industry represents one of the fastest growing opportunities in our industry. However, these organizations have been forced to choose between consumer tools and transmission systems designed for large chains, with the consequent cost and complexity. By combining cost-effective, easy-to-use NETGEAR AV products with the industry's most advanced software-defined production platform, AMPP, enterprise organizations can deliver video experiences that fit into modern broadcast productions while maintaining the simplicity and flexibility customers expect."
