IBCs. At IBC 2025, Sony will showcase a powerful combination of hardware and software solutions; including camcorders, studio cameras, monitors, switchers, and storage; integrated with the latest advances in cloud, artificial intelligence (AI), and IP technologies.
Together, they form a dynamic and connected ecosystem, designed to take content creation to a new level and optimize multimedia content production workflows, such as news, film, or live production.
Real-time authenticity and creativity
In a context where manipulated and AI-generated content is becoming increasingly sophisticated, the need for reliable and verifiable images has never been greater, especially for media professionals.
Sony is a member of the steering committee of C2PA (Coalition for Content Provenance and Authenticity) and participates in the organization's initiatives to track the provenance of multimedia content. The PXW-Z300 is the world's first camcorder to insert digital signatures directly into video files, and features three 1/2-inch 4K Exmor R® CMOS sensors, the latest BIONZ XR™ image processor and a dedicated AI processing unit.
At IBC, Sony's Ci Media Cloud and Media Backbone Hive platform will offer a preview of features to help news organizations verify the provenance of video material by displaying digital signature information that complies with the C2PA standard. Media Backbone Hive recently released its latest version 2.3, which features an advanced web editor and integrates with AWS AI services. Hive Cloud now supports the Time-addressable Media Store (TAMS) API, enabling news agencies and broadcasters to have short deadlines and a cost-effective workflow in the cloud.
Cloud-based tools
The recently launched PXW-Z300 camcorder incorporates a dedicated AI processing unit and an image processor. This allows (human) subjects to be recognized with great accuracy based on information from the face, eyes, bone structure and posture. In addition, it features the Auto-Framing function, which automatically adjusts the composition to keep human subjects in the center of the frame.
The ideal companion to the PXW-Z300 camcorder is the new LiveU TX1 compact data transmitter, developed in conjunction with LiveU and which will be commercially launched in 2026. The product will be exhibited for the first time at the IBC fair. It supports resilient bonding transmission for faster data transfers using multiple network connections, and enables automatic file transfer by simply connecting the device to a camera via USB.
These features optimize video production by allowing direct streaming of files from outside. In addition to USB connectivity, SDI support is also planned, which will support a wide range of Sony camcorders. Sony will continue to offer customers diverse video streaming streams with 5G and through collaborations with various industry partners.
5G continues to be increasingly used for streaming in news and live event workflows, as demonstrated by the numerous high-profile trials in which Sony has participated.
Sony's Creators' Cloud ecosystem continues to evolve, and IBC 2025 will see the latest versions of Creators' Cloud apps for both individuals and businesses, such as Monitor & Control, Creators' App for Enterprise, Catalyst Prepare and the creator-oriented Catalyst Prepare Plugin. Ci Media Cloud LiveSession is now available as an add-on to MediaBox and enables high-resolution review and collaboration with guests via a shared link (no need for a Ci account).
This winter, a redesigned Adobe Premiere Pro panel will be released, allowing editors to directly access Ci workspaces, drag and drop assets, import comments as markers into the timeline, and more easily relink proxies to source files. At IBC, you'll also be available to try out a Premiere Pro panel plug-in. Platform upgrades, including accelerated transcoding and optimization of live streams, increase Ci's speed and reliability for media teams in 190 countries.
Open ecosystem and integration
Software Defined Broadcast (SDB) reflects Sony's long-term vision for a future where broadcasts are interoperable and software-centric. In line with EBU's Dynamic Media Facility and Media Exchange Layer initiatives, SDB aims to decouple media applications from dedicated hardware and run as scalable services on standardized IT infrastructures.
Sony actively integrates products such as the M2L-X unit, HawkREPLAY and parts of the Nevion portfolio into its shared memory framework, delivering high-efficiency multimedia content sharing, without the limitations of traditional formats such as ST 2110. By showcasing the real-world implementation of these technologies at IBC, Sony reinforces its commitment to open standards, multi-vendor collaboration and next-generation broadcast architectures.
In line with SDB's broader vision, Hawk-Eye Innovations will showcase a complete broadcast ecosystem with HawkREPLAY, HawkNEST and Configure REPLAY. The system offers 4x slow-motion replays with UHD resolution, advanced asset management, and remote production capabilities. It integrates seamlessly with Sony technology and offers a fully unified cinematic-grade workflow for streaming sports and live events. At IBC 2025, Hawk-Eye Innovations will announce HawkREPLAY in the Cloud, which will be launched in 2026.
Sony Networked Live is an ever-expanding, modular ecosystem, compatible with other partners' systems, designed to optimize live production workflows by leveraging IP networks for remote and distributed production.
As part of the Networked Live ecosystem, Nevion announced that it will support the hardware-accelerated SRT (Secure Reliable Transport) protocol on its Virtuoso software-defined media node. This update, which adds to the existing low-latency HEVC compression functionality, allows broadcasters to use unmanaged networks, including the Internet, for applications such as connectivity backup or GCCG (ground-to-cloud-cloud-to-ground) transport. This month's launch of Nevion's VideoIPath focuses on ease of use, with a wide range of new features including a simpler desktop, multi-language support, and single sign-on (SSO), all designed to make workflow management easier in live productions.
Along the same lines, the upcoming improvements to the CNA-2 adapter will enhance operability in broadcast applications. New features include uploading and downloading scene files via a PC, intuitive WEB-MSU control panel, and GMCS support for the HDC-P50A. The upgrade also introduces multiple support for 12 units via WEB-RCP and adds support for AM7 and FR7 cameras, streamlining multi-camera workflows and expanding system flexibility in live production environments.
As part of this 2.4 release, scheduled for October 2025, the MLS-X1 software-based platform will introduce several new features and enhancements leveraging the capabilities of its hybrid architecture to deliver greater flexibility, performance, and operational efficiency. Enhanced capabilities include the addition of combined logic from Tally and XPT states for more dynamic workflows, using advanced conditional actions, and also offer a wider range of DME effects using the power of the GPU. Software version 2.4 will also offer greater flexibility in node combinations to achieve more versatile configurations of MLS-X1 software capabilities and functions.
In parallel, there is a growing demand for space-saving solutions in sports broadcasting, and the recent HDC-P50A meets that need. The HDCE-500 Camera Extension Adapter (scheduled for release in March 2026) is compatible with the HDC-3000 and HDC-5000 series studio cameras, and the HDC-P50A. Located between the camera and the CCU, it powers the camera and supports transmission from up to 10 km away by converting the optical fiber to single-mode fiber. When used with the HDC-P50A camera, it allows video power and transmission via a single SMPTE cable, offering greater operational flexibility.
In response to the explosion of demand for plug-and-play studios from content creators, Sony's Simplified Live ecosystem will also showcase an easy-to-use, all-in-one studio setup that includes everything from content capture to distribution and allows influencers and content creators to professionalize and automate their setups without sacrificing image quality.
Virtual Production and immersive innovation
Also at IBC 2025, Sony will showcase the evolution of spatial content production, such as Virtual Production, through a range of creative tools including the VENICE 2 digital cinema camera, OCELLUS camera tracking system, the latest CAPRI Crystal LED displays and VERONA for virtual production images, and the latest version of the Virtual Production Tool Set, version 3.0.
Sony will also be showcasing a tool that simplifies movement work in matches (which is usually manual) using tracking data (camera trajectory data) recorded with the OCELLUS camera tracking system, along with its Virtual Production Tool Set version 3.0, which is scheduled for release in winter 2025 or later. All new features in version 3.0 will be provided free of charge. These include color correction using viewing angles, Ray Tracing Acceleration, and new Color Calibrator features, such as calibrating third-party cameras and creating lookup tables that work with 2D boards.
Sony will introduce new software updates to its Cinema Line series cameras, which expand creative workflows. The FX3 and FX30 cameras can now record in Blackmagic RAW via HDMI on Blackmagic Video Assist devices.
Sustainable Innovation Practice
At IBC 2025, Sony will welcome visitors to the Elicium hall and showcase some of its latest environmental initiatives along with technology demonstrations.
In line with Sony's global Road to Zero series of sustainability initiatives, the IBC 2025 stand highlights sustainable innovation with Polygood® panels made from fully recycled and recyclable plastic, including recovered medical equipment and repurposed food packaging waste. The zero-waste process reintegrates discarded plastics into manufacturing to ensure a circular approach.
Designed for durability, these panels are fully recyclable and made from 100% recycled material, free of additives and adhesives. The addition of these panels adds a powerful sustainability background to Sony's booth and visitor experience. The stand will feature 100% recycled plastic furniture and will be reused for at least the next three years.
