IBCs. In every newsroom, speed, precision and clarity set the pace of the day. For wTVision, it's not just production goals – they're the foundation of all its work. Now, in a strategic alliance with Avid, it integrates graphics as a natural and fully incorporated part of the editorial process, offering a complete flow — from creation to broadcast — that inspires the media and ensures full creative control.
With this integration, a journalist working with Avid iNEWS can select, populate, and link graphics to a story without leaving the rundown. Those elements appear immediately in wTVision's StudioCG, ready for live control from the production room. Editors using Avid Media Composer access the same library of approved templates, adding graphics to their edits without duplicating work or compromising visual consistency.
In this way, every element on screen — from lower thirds and full screens to LED wall content and augmented reality sequences — is planned, approved, and delivered in full alignment with the editorial agenda. The result is a unified flow that reduces duplication of work, preserves visual consistency, and frees teams to focus on what is essential: delivering news.
At the center of this ecosystem, StudioCG becomes the control table for every graphic and video cue. Fully compatible with leading rendering engines, data sources and social media tools, it allows newsrooms to manage the full spectrum of formats — from informative graphics to immersive experiences — from a single interface.
Whether it's 24-hour newscasts, election coverage, live sports or breaking news, teams always work with the same tools, ensuring a reliable, consistent and adaptable flow to production pressure in real time.
For wTVision, this alliance represents more than a technological milestone: "Our mission is to solve the real day-to-day challenges of newsrooms," says Alex Roriz, VP Global Partnerships, Business Strategy & Growth. " Graphics are part of our identity, and their natural integration into Avid's flows is the perfect fit. We are proud to collaborate with such a respected brand and we are convinced that this will mean a leap in efficiency and creative capacity for the teams."
From Avid's perspective, the vision is also clear: "Avid is committed to delivering complete, end-to-end workflows," said Ray Thompson, Senior Director of WW Partners and Alliances at Avid. " Graphics are an essential part of any production. By incorporating wTVision's more than 20 years of experience, we strengthen our offering and give newsrooms a distinct advantage in efficiency, creativity and journalistic impact."
This alliance responds to what modern newsrooms demand: operational efficiency, brand consistency and freedom to tell stories with impact. By bringing together editorial and graphic flows in a single, integrated operation, wTVision and Avid set a new standard in news production – faster, smarter and with full creative control.
At IBC Show 2025, see this integration in action: visit wTVision at booth 7.C14.
