Mexico. EXTE announced Mario Cruz as the new Sales Director in Mexico, with the aim of strengthening the company's commercial proposal and accompanying brands and agencies throughout the conversion funnel.
A communications specialist graduated from UNAM, Mario has more than 13 years of experience in the world of media, agencies and advertising technology. Throughout his career, he has worked in companies such as Publicis, Grupo Expansión, TapTap, Matterkind (IPG) and Mercado Libre, actively participating in the development of key ecosystems such as programmatic, geofencing marketing, video and retail media. Its strategic profile and comprehensive vision of the ecosystem position it as a benchmark in the Mexican digital industry.
"I join EXTE with the commitment to bring a strategic vision and solid execution to continue consolidating the company as a key ally in technology, media and creativity. I strongly believe in the power of creativity, contextual technology, and artificial intelligence to connect brands to end-to-end solutions and tangible results. I am excited to be part of a team that drives innovation as an engine of growth and that is committed to challenging the established," says Mario Cruz, new Sales Director of EXTE Mexico.
With this announcement, EXTE reinforces its commitment to the advertising industry, incorporating leadership and experience to accompany brands in an increasingly challenging digital environment. The company will continue to develop integrated proposals that combine creativity, technology and innovation to guarantee measurable and safe results for its customers.
For his part, Irmgard Alcalá Espinoza, Country Manager of EXTE Mexico, highlights: "Mario's arrival is a very important step for our operation in Mexico. Their experience in different corners of the digital ecosystem and their strategic vision will bring great value for our customers and partners. I am convinced that together we will continue to consolidate EXTE as a benchmark for innovation, impact and brand safety in the market".
