Mexico. AJA Video Systems appointed Merlin Distributor as the only master distributor for the territory of Mexico, who is its key distribution partner throughout the Latin American market, and although it was working the Mexican market but not exclusively, due to the success achieved in its sales and the support provided in the country, it has reached this important appointment.
Although the market has changed a little after the last health epidemic, AJA Video Systems puts in this way the focus specifically on the professional market of Mexico, which has always been of great importance for the brand, making the decision to put its effort in unifying all Mexican suppliers under Merlin Distributor so that it can supply all the equipment of the complete line of products of the company, give permanent technical support and have permanent stock for the fastest delivery to the entire market, as is characteristic of the company located in Miami, seeking in this way to reposition the brand of AJA Video Systems in Mexico.
Highlighting this decision, Manny Rosado, Territory Manager field specialist at AJA Video Systems: « Merlin Distributor has a distribution model that has worked for AJA. In the case of Mexico that did not have exclusivity, they were the only one that has complied with the guidelines drawn with AJA, achieving completely 100% with all distribution rights, an excellent sales result and have a good model as an exclusive distributor. They have done everything we have asked for and more" - adding - "They have had the vision that we have been looking for to unify the distribution brand as AJA is doing in Europe and Asia, so now Merlin Distributor has the same line of work to develop the brand for Latin America".
With this appointment of exclusivity, AJA Video Systems together with Merlin Distributor offers all distributors in the professional industry to market the entire line of products, having a unity of criteria based on rapid delivery and providing the support needed by both users and distributors, remarking Rosado: « Specifically, Mexico has been for many years one of the leading markets in Latin America for AJA, We have achieved in one year almost one million in sales in the country, so it is very important to give the best possible assistance to this market."
For Edson Marion, CEO of Merlin Distributor says about this important new agreement with AJA Video Systems: "It is very important to recognize our work done in Mexico as we have been doing throughout the region as a trusted and effective Master distributor when it comes to assisting all our business partners throughout Latin America, either in the necessary technical support or in fast delivery of products, and this achievement that we have had last year in the territory of Mexico, being undoubtedly a country of great importance, makes us happy and commits us even more to all of them to continue growing together".
