Latin America. For Alfonso López, CEO and Founder of 305 Broadcast, one of the main trends in terms of technology for the industry today is the cloud. IP consoles in the case of radio or playout systems for video, both have solutions totally in the cloud.
He recalled an anecdote that exemplifies the benefits of this technology. "A few weeks ago I was visiting Bogota, Colombia, and one of my meetings was to a radio station. They asked me for a huge list of spare parts for dozens of consoles that they have inside, of a specific brand. These spare parts can become expensive after so many years of using the console, like the ones they have. My suggestion was to buy an IP console, with which, in addition to being able to have remote access to it, in the future it will not demand spare parts, it has a better flexibility of work and you can acquire it in many cases with an economic budget. In 305 Broadcast we have the Cosmnoba system for video automation as well as many pro IP audio solutions all controlled in the cloud."
For 305 Broadcast, 2022 was the year of recovery. "We returned to travel to practically every country in Latin America and visit most of the fairs and local events and we even regenerated the 305 Broadcast Tours, in which we received clients and engineers interested in learning a little more technology," said López.
He added that "my question to my clients towards the end of 2022 was how is your turnover in 2022 compared to 2019? and 80% could tell me that equal or better. Even we as 305 Broadcast are in that statistic, which could give us as a first prediction that 2023, despite the anticipated news of economic crises, indicates that it should be relatively better than 2022 ".
305 Broadcast will be this NAB show using as a base the Booth W1643 of the ABE Electtronica factory. There will be engineer Rafael Pérez, who joined the sales team of 305 Broadcast at the end of 2022. Rafael is in charge of the business development area in the television area. There will also be the engineer Marco Cantoral, who is working as a generator of Sales for Latin America of 305 Broadcast, both accompanied by Alfonso López.
305 Broadcast has a local sales presence in Mexico and Panama, covering the other 5 countries in Central America, Colombia, Ecuador, Peru and the Dominican Republic.
