Latin America. ARRI appointed Fernando Kleinert Ganem as Sales Representative for Latin America and the Caribbean, reporting to Wilson Zeferino, VP of Sales for the East Coast of the U.S. and Latin America.
Fernando joins ARRI after his time at Kino Flo, where he served as sales manager for Latin America and the East Coast of the USA for more than ten years also participating in the marketing area.
In his new role, he will be responsible for all product lines including camera systems, lighting, professional camera stabilizers and accessories, and electronic control systems for the entire territory from Mexico to Argentina. It will also support the headquarters of ARRI Brazil.
The sales team of ARRI Latin America consists of six people. Fernando adds his enormous experience in the industry and his extensive knowledge of the entire network of distributors in the region.
Wilson Zeferino comments: "We have known Fernando for years and have always considered him a friendly competitor in Latin America. We were impressed by their technical expertise, customer support, knowledge of the region and sound principles. We have seen firsthand that he is a tireless worker. Our sales in Latin America continue to grow steadily and we need help to best support customers in the region. That's why we're very happy that Fernando has agreed to be part of our team."
A native of Mexico, Fernando Kleinert Ganem is an electronics and communications engineer from the Universidad Iberoamericana (UIA). His industry career began in 2001 when he joined Kodak as a sales representative in the Cinema division and later, as sales manager for Mexico, Colombia, Venezuela, Ecuador, Peru and Central America, and for the entire region in the D-Cinema projection technology subdivision.
"I've always been fortunate to work for leading companies in the film industry. Joining ARRI gives me the opportunity to represent one of the most innovative, long-lived and respected companies in the industry. It is a great honor for me to be able to offer my experience and knowledge to the Latin American market through ARRI," concludes Fernando.


