Latin America. Following the commercial development of the Canon portfolio in the professional area for Latin America, which included the entire Professional video line, by Merlin Distributor, the agreement between the two companies has been extended.
Now, the manufacturer has extended the distribution of its products also adding the Canon EOS Cinema Line, Canon Cinema Lenses and Broadcast Lenses for all Latin America.
Edson Marion, CEO of Merlin Distributor, said: "We are very pleased with the significant achievements made during this year with Canon, and we appreciate this new recognition of our work and of course that of our partners who have led Canon's business in Latin America, with which these new lines of Canon products that are incorporated into our portfolio gives us the possibility to continue growing in the region."
The agreement excludes the territories of Puerto Rico, Mexico, Chile and Panama, so the distributor's business partners in the region have the possibility to officially market all these complete Canon product lines.
Valdiney Marcelino, Commercial Director of Merlin Distributor, highlighted the benefits of all Canon lines for the Latin American market, stating: "Broadcast television lenses are connected to television cameras used in the production of content such as television programs. Several types of lenses are used depending on the use case. There are compact and lightweight portable zoom lenses that are easily portable and can be worn on the operator's shoulder, used to produce dramas and report the news on site."
51x zoom lenses compatible with 8K
Canon has been able to develop the first 51x zoom lens for 8K systems thanks to the evolution of its patented optical design and high-precision manufacturing technologies, including optimized fluorite and UD lens configurations. Aberrations are corrected as much as possible across the entire zoom range, from wide-angle to telephoto, providing natural, high-quality image performance. From a practical standpoint, the lens is as compact, lightweight and easy to operate as a 4K-compatible zoom lens.
Meanwhile João Marchiore, CFO of the company concluded: "Canon undoubtedly guarantees with all its product developments an important and sure success in the business of our resellers, now with the expansion of the product line that we can distribute throughout Latin America, our business partners are also extended the possibility of increasing their business, which we will accompany that growth with the highest professionalism and support they need throughout Latin America."
