Argentina. Blackmagic Design has appointed BVS as its master distributor for the Argentine market, having full responsibility in developing the distribution, marketing and promotion network of the brand's products in the country. This agreement began operating on October 1.
Dan May, President of Blackmagic Design said: "We are expanding our presence in Latin America and therefore need new distributors to help support that growth. BVS is an industry leader with the expertise and resources to help drive our growth. Our top priority when working with distributors, regardless of region, is to deliver high-quality services to our customers, and we are excited to expand our dealer network and offer our customers even more opportunities to interact with Blackmagic Design."
May said: "Latin America is a very important market for Blackmagic Design and we continue to see incredible growth in the region. In the case of Argentina, it is especially important due to its high level of regional content creation, and it is exciting how our customers in the country are taking full advantage of our products and solutions, whether in broadcast, live production, live streaming, filmmaking or post production. We look forward to working with BVS to continue delivering high quality products to our customers in Argentina and fully support their workflows."
In consideration of this, Rick Fernandez, Managing Director of Axxion Consulting, LLC, expands: "This new alliance with BVS seeks to expand what has already been done in Argentina. There are markets to develop and without a doubt BVS is a company with a young and innovative spirit, attributes that make it a perfect partner for Blackmagic Design." -remarking about the manufacturer's current situation in the region- "We have experienced exponential growth in Latin America in the last 10 years, where BMD offers the precise solutions for the regional market. In conclusion: A perfect combination of quality-price very attractive for all users."
Facundo Favelukes, CEO of BVS expresses regarding this alliance to develop the Argentine market: "This appointment is of great importance for our company, since Blackmagic Design is a very important brand that has developed an impressive quantity and quality of products, and has been located in a niche market with an extraordinary marketing strategy, being a company that massified something that was niche, and it always caught my attention and I was surprised by the change of business model it made: They produce reliable products at a very reasonable price and in a surprising massiveness."
In this way BVS as Master distributor of Blackmagic Design for the Argentine market will not market directly to the end user, as stated by Favelukes: "Neither formally nor informally, our role is to focus on providing technical support, logistical support, financial support and strategic support to distribution channels, for which we are going to make a good market segmentation and put clear rules, to be very close to the customer."
As the focus of the strategic plan for the development and distribution of the product line, BVS will have an exclusive Business Area for Blackmagic Design managed by José Lobo, and will try to provide the best quality of service and provide the wide line of products presented in the market, referring particularly to the latter Favelukes: "Blackmagic Design's product line is very large and we plan to have a stock of its main products, to supply distributors. In conclusion, our business model is to have an inventory, have a very agile supply chain, excellent customer service and above all a lot of respect for distributors, this for me is the key."
Presentation at Caper Show 2022
Starting in November, the international convention CAPER SHOW 2022 will be held at the Costa Salguero venue in Buenos Aires, where both companies will be presenting this new company to the market, with demonstrations of the latest Blackmagic Design developments both at the BVS stand and at the distributors.
