Mexico. The lockdown that occurred in the wake of the COVID-19 pandemic caused a radical change in the media. So much so, that trends indicate that the future of entertainment lies in streaming.
Streaming is a technology that consists of streaming any type of content, such as videos or music, without the need for a previous download, which reduces waiting times and storage capacity, generally used in most devices.
Because of this, both paid and free streaming platforms have grown in popularity. After the pandemic, activities returned to normal and according to Statista, in 2021 48% of people consumed the same hours of TV and / or Subscription Video-On-Demand (SVOD) services. However, 55% stated that the biggest factor that caused them to suspend their streaming services was the increase in the price of the service.
These platforms have gained ground in the industry to the point of becoming the daily lives of many consumers worldwide. Thanks to the convenience of streaming and wide availability, its use has increased exponentially.
That is why streaming has established itself as a fundamental element of a business and content creators. Free access platforms, such as those created by TVCoins, are the natural step to achieve exposure of their channels and programming. TVCoins' platform requires no coding skills and offers users an incentive program, designed to drive traffic to the app and turn them into loyal customers.
If you want to know how to succeed in streaming in your business, read on to know what Gustavo Marra, Chief Revenue Officer of TVCoins considers to be the latest trends:
AVOD (Advertising-Based Video on Demand) and FAST (Free Ad-Supported TV)
AVOD combines free content with advertising space and allows you to choose the programming. FAST also combines free content with advertising spaces, however, the viewer cannot choose the content, he has to adapt to what is being transmitted at the moment. Subscription models are close to being a thing of the past, due to the accessibility of AVOD and FAST platforms which are established as the most attractive option.
Connected TV (CTV) and smartphones
Smartphones and tablets are users' main devices of choice for playing news and short-form content. However, CTV (connected TV) devices are also becoming increasingly popular, especially for long-form content such as sporting events and concerts.
According to the National Survey on Availability and Use of Information Technologies in Households (ENDUTIH), in 2021, 96.7% of the population in Mexico had a digital television, while 93.9% had a smartphone, which helps to notice the inclination of Mexicans for these devices.
Actionable data analysis
Real-time data analysis is currently a necessity for all transmission providers. Being able to offer personalized ads is the key to improving the user experience and optimizing content monetization.
Live Streaming and interaction
Live streaming establishes a link with viewers, where an authentic space is generated and there is interaction between the content creator and the audience. Real-time interaction through live chats or social media allows the audience to immerse themselves in the content.
Increase of new niches
Audiences are comprised of individuals with personal interests and hobbies. Streaming has allowed content creators to focus on filling in the gaps, with content specific to each audience.
These top 5 trends in streaming highlight that having such specific formats opens up opportunities for small and medium-sized companies to compete with large media conglomerates, which not only benefits content creators, but also improves the audience experience.
Analysis conducted by the company TV Coins.
