Chile. ARRI reached a representation agreement with the integrator VGL of Chile, with the aim of expanding its presence in the professional lighting and video market of that territory, where the brand already has a solid position.
With 30 years as a leading player in the professional audio, lighting and video market, VGL is presented as the ideal partner of the brand, which will be integrated into its extensive catalog of broadcast technology.
"We represent the industry's leading brands, so this partnership with ARRI further strengthens our position. We take on this new challenge with great enthusiasm and professionalism," said Francisco Jaramillo, Commercial Manager and Partner of VGL.
A team composed of pre-sales and services engineers will lead the commercial task from the offices located in Las Condes, Santiago de Chile, where they will work to deepen the consolidation of the brand in the country.
Wilson Zeferino, Vice President of Sales, East Coast and Latin America, commented:
"Chile is an important market for us and, with VGL's help, we will address it more strongly. We are very happy to add the VGL team to the ARRI family. Their strong reputation and local knowledge will be invaluable in supporting our Chilean clients."
"We are proud to represent such a prestigious brand as ARRI in the Chilean market. We believe that the combination of our passion for technology and ARRI's unsurpassed solutions will make this new relationship an important contribution to the audiovisual market in our country."
