IBC. Kaltura announced new updates to its CloudTV platform because it believes that traditional TV is changing drastically from traditional broadcasts to IP broadcasts and many companies are looking for solutions to create their own TV offering exclusively in the cloud.
The KalturaTV platform with its updates guarantees a 99.995% availability for live TV or VOD broadcasts on all devices, making the company the first in the market to commit to this level of service. This is because the company is prepared to offer scalable solutions by IP in the cloud for large operators and communication companies around the world.
The Israeli company made a significant investment to create a platform with a modular structure that allows its customers to experience a variety of business models and other resources and functions to find the best solutions for its customers to offer cloud TV services.
In this way, the flexibility of the platform allows Kaltura to integrate with traditional TV platforms, and once the integration is complete, they migrate to a hybrid solution in the cloud allowing customers to take advantage of their previous investment, both set-top boxes (SBTs) and infrastructure while moving their structure to the cloud.
The latest update of the Kaltura TV platform includes a series of resources that allow the personalization of user resources, which allows operators to access their customers' profiles more quickly and efficiently.
"The TV viewing experience is changing rapidly, which is why the company offers customers scalable cloud TV services, being the only one on the market with 99.995% availability for all devices from the cloud," said Shay David, co-founder, president and general manager of media and telecommunications at Kaltura.
For David, the important thing is that with the update of the Kaltura TV platform it is possible to deliver "total flexibility offering a variety of experiences to end users, all managed on a single platform, which can be seamlessly integrated with STB and traditional platforms".
The Kaltura executive says that as large live television broadcasts increase, the demand for streaming on the Internet grows and this is why operators began to perceive that they can not have failures in transmission. "Imagine a buffering failure that makes the end customer unable to see their team's goal in the championship final! For this reason, Kaltura created customized solutions with world-class global developers and partnered with market-leading technology platforms to avoid these problems. For this reason, today we are the only company qualified to guide its customers in this moment of CloudTV transformation."
Main updates of the Kaltura TV platform:
• Marketing campaigns and promotional coupon creation systems: Operators can now create new products and special offers for their customers through a special mechanism that allows the creation of dynamic coupons of offers;
• Personalization created from the interest of the client: Users can select the favorite content and in this way take advantage of the service in a personal way that delivers content closer to their preferences. Customers will be able to receive notifications when new content is included and matches their specific interests. This is important for customers who are fans of sporting events because they will be able to customize their programming from the teams, players, and competitions of their preference.
• Contract Interruption Prevention (Churn) Capability: Operators will have access to a set of tools that can help prevent future decisions to cancel service. For this, the Kaltura solution works proactively, evaluating the "satisfaction rates" of customers and in this way trying to prevent possible service interruption decisions.
• Improvements in the search service including the historical one perfecting the experience and giving end users the possibility to retrieve previous scans; such as the use of Soundex (sound-based word indexing algorithm) which improves the experience and adds resources in this language allowing users to consult "fuzzy" with spelling errors, alternative spelling or synonyms of words.
