NAB. The broadcast and professional video markets were among the few markets that did not stop during the pandemic. However, the Broadcast market for several years has been transforming with the appearance of On-Demand content.
"Since last year we have noticed the intention of several television stations and content production and creation companies to equip themselves and have professional equipment that goes according to market demand. Without a doubt, these first months of 2022 have been very busy with many projects and many things to come. I dare say that 2022 will be one of the best years for us in the broadcast market," Julio Bracho, Director of Sales and Marketing for Sennheiser and Neumann in Latin America, told TVyVideo+Radio.
And those expectations respond to several projects that have closed in recent months. Televisa has long used its wireless microphone for its contents. Prom TV in Argentina, Megavisión in Chile, America TV in Peru, RCN in Colombia, are some of the company's clients.
On NAB Show, Julio Bracho highlighted that "We are very excited that after two years without being able to attend, finally in this 2022 we will be able to meet again with our customers and colleagues. There are many trends that are being marked in the broadcast market and without a doubt the NAB will be the perfect showcase to show our customers that we are prepared for what is coming and that we have the best solution".
Among the novelties that will be presented is the new Microphone of Neumann MCM for instruments. "But I certainly think the best thing we'll be presenting during the show will be an immersive audio room with Neumann monitors. We will of course have solutions focused on the broadcast market such as our wireless systems and shotgun microphones. In the same way all our solutions that are focused on the "Audio For Video" market that we presented during the pandemic and that we have not had the opportunity to show them in a show like this, "he concluded.
