Latin America. Vitec Group, a corporate of solutions for the broadcast, cinematographic, lighting industries -among many others-, has exceeded in recent years the estimate of sales in Latin America of the firms that make up the brand. With firms such as Vinten, Sachtler, Teradek, Manfrotto, OConnor, Anton/Bauer, Autucue, Litepanels, among others, they have placed themselves in the Latin American market among the avant-garde brands, said Marco Brea, Regional Sales Manager of Vitec Group.
"We are taking advantage of the diversification of the markets we serve. We are pleased to say that we are far superior to last year and fortunately above the expectations we had as a company. How are we doing it? Thanks to a robust distribution network that we have in different countries, committed partners and loyal users who know that the Vitec equipment has a quality that has been manufactured for 100 years, "said Brea.
He said: "They are already using the leading Anton/Bauer brand again; some had gone to similar Chinese products due to prices, but they have understood that if they invest in a battery they now ensure greater robustness and the reliability that the work will be done. There is a growth in the interest in automating processes, newscasts, studios and we are doing a strong job on the automation systems of the Vitec brand.
The executive explained the diversity of the corporate's products: "We are a group that manages different brands for different market segments, with different product lines, so we have the possibility of reaching customers with a product of the highest quality, but at the price that resembles the budget they manage and we have been able to take advantage of the good performance that Latin America has had in 2018. We hope that with the commitment of the distributors we have in the countries and the loyalty of the customers, that finally for them we make our products, we will have an extremely successful year and the next NAB we will be able to bring them many novelties".
Text written by Vlad Martínez, special for TvyVideo+Radio.
