Latin America. In the last ten years, Blackmagic Design has expanded its product line, through solutions for the broadcast, audiovisual and film production industries. This growth, said Dan May, president of Blackmagic Design, is part of the company's policy of staying in touch with its customers to learn about their needs.
"At Blackmagic Design we are in a phase where we grow a lot, at least in the last decade we have made quite a few additions, we moved to new markets and we try to create products that can occupy the largest number of people. We are on the cusp of the hi-end in broadcast, although we also reviewed the possibility of helping film students or independent operators. So we've embarked on this incredible transformation and growth."
The executive added: "Now we try to find out what we have done in the last two years, as a review, we have done a significant number of projects but how is it that these projects can reach people?, what can we do better as a company, as a brand?, is there, perhaps, something else we can do to make people feel more comfortable using Blackmagic, whether it is your first product of the brand or the fifteenth? You need that kind of feedback from users to see if we haven't gone far from our original goals."
Commenting on the company's presence in Latin America, Dan May said: "One of the biggest challenges in Latin America is that it has greater volatility, as a market, compared to the United States, which has a relatively stable economy. So when looking to invest in a solution in this market the problem is how currencies fluctuate, changes can occur at any time and this can be by elections or sporting events. This makes the situation more critical compared to other large markets and this is because everything invested has to be occupied wisely."
Text written by Vlad Martínez, special for TVyVideo+Radio
