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efd innovates with RED products in Mexico

Mexico. The audiovisual equipment rental company and content producer efd (Equipment & Film Design) offers the Mexican market the main advances in technology, such as the most recent advances of the renowned RED brand, described Nela Fernández Gaos, marketing director of efd.

"With RED we present a new sensor; it's not so much a new camera, it's the same camera that was already known in the last two or three years. The new generation of cameras is called DSMC2 (Digital Stills and Motion Camera), 2 because it is the second generation. The novelty for this year is this sensor, which is known as GEMINI. It is a 5K sensor, which is an ideal resolution in terms of optical coverage, Super 35 aspect format, "he said.

He added: "Then we have an 8K sensor, which is MONSTRO, it is a full frame sensor, the optics are more limited; precisely now that full frame optics are coming out, but this is a Super 35 sensor gives many options of optical coverage of those that already exist, optics that was already manufactured for the cinema. It is a 5K Super 35 sensor; the size of each pixel is 6 microns – that's the largest pixel size of all the sensors that RED has taken out from the beginning – it has taken out six sensors in the 12-year history, it is the sensor with the largest pixels. As it is a larger pixel it allows for greater light absorption, it is a new and better pixel design."

Fernández Gaos stated about RED's performance in Mexico: "It is the first time they are in Mexico, as far as I know so far it has not been used in a commercial shooting. It was barely shown on Apple for public availability, it had already been shown a few months ago, but it was not available to the public, it was developed at the request of NASA for a space project, that's why it's called GEMINI. It was announced and had a lot of reaction from users, asking how they could get it. It was following user requests that RED decided to develop a version to put it in the hands of users. The one that was designed for the space was a sensor that had 3200, it was low ligth, it was not normal, for the user the double sensitivity 3200 + 800 was enabled, which gives the user the possibility to use it outdoors like any other 800 camera or also enable the low ligth function. "

- Publicidad -

Text written by Vlad Martínez, special for TvyVideo+Radio.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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