Mexico. The results of the "Third Survey 2016, Users of Telecommunications Services", presented by the Federal Institute of Telecommunications, IFT, includes for the first time consumption patterns and user experience by Socioeconomic Level according to the ability to access and use telecommunications services.
The study showed that, regardless of socioeconomic status, one of the main variables of comparison in fixed Internet, fixed telephony and pay television services is price; while mobile phone users make purchasing decisions based on the quality of service, signal and coverage.
It is important to note that the analysis by Socioeconomic Level is consistent with the best international practices carried out by different telecommunications regulatory bodies in terms of surveys.
The new edition of this study, conducted based on information obtained through 10,600 surveys nationwide, was conducted between September 22 and October 28, 2016.
Some of the most relevant results of the "Third Survey 2016, Users of Telecommunications Services" are:
Pay TV
- 45% of users surveyed mentioned that they watch pay-TV service three to five hours a day.
- Of the users interviewed who said they knew the number of channels contracted, 43% said they had between 51 and 100 channels.
- As for the perspective on the quality of service they expect in the next 12 months, 54% of users surveyed mentioned that their service will be better.
- 41% of the users interviewed mentioned that they would definitely recommend their current provider and 80% would hire it again.
Internet
- Users pointed out that the main activities they perform at home are: sending messages (WhatsApp, Skype, etc.), accessing social networks and watching short videos (YouTube).
- Of the users surveyed who said they know the speed of the Internet in their home, 64% of them have contracted a speed of 10 to 20 Mbps.
- As for the perspective on the quality of service they expect in the next 12 months, 57% of users surveyed mentioned that their service will be better.
- 40% of users surveyed said they would probably recommend their current provider and 80% would re-hire them.
Fixed telephony
- 96% of users surveyed mentioned that they make local calls to other numbers fijos.ET
- Of the features included in the service, the highest percentage of users surveyed indicated that it has unlimited calls to landlines.
- As for the perspective on the quality of service they expect in the next 12 months, 68% of users surveyed mentioned that their service will be better.
- 43% of users surveyed said they would probably recommend their current provider and 85% would re-hire them.
Mobile
- 90% of the users surveyed mentioned that they have access to the Internet and/or social networks from their mobile phone.
- Of the users surveyed who said they know how much data their service includes, for the postpaid modality, 35% mentioned having from 1025 to 3072 MB, while for the prepaid modality, 78% said they had up to 1024 MB.
- 51% of the users surveyed indicated that the quality of the service, the good signal and the good coverage were the main variables to compare before hiring the service.
- 46% of users surveyed indicated that they would probably recommend their current provider and 84% would hire them again.
- As for the service quality outlook they expect in the next 12 months, 76% of users surveyed mentioned that their service will be better.
