Latin America. In anticipation of the global premiere of new episodes of the second season of "Fear the Walking Dead," AMC announced its partnership with Snapchat to create the first exclusive filter ("Snapchat Lens") inspired by the series' 'infected'.
The filters will allow followers of the program to transform into the undead within Snapchat's mobile messaging app. This initiative marks a milestone as it is the first time that Snapchat creates a filter for the promotion of a TV series in multiple countries, including the United States, the United Kingdom, Spain, Argentina, Mexico and the Netherlands. In addition, the initiative marks the first time a TV series has been promoted through a Snapchat filter in Argentina, Mexico, Spain and the Netherlands.
Snapchat has more than 100 million daily active users. The filters allow users of the mobile messaging app to enhance their selfie "snaps" with sophisticated filters and animations, which they can then share with their friends and contacts. The filters of "Fear the Walking Dead" will be available for 24 hours and for free on August 20 via Snapchat in Argentina, Mexico, Spain and the Netherlands, from 0 a.m. to 11:59 p.m. local time. The filter will be available in the United States on August 21.
"We are very excited to be able to collaborate with Snapchat in the creation of the first filter for the promotion of a TV series. The custom filter offers a completely new way for fans to dive into the world of 'Fear the Walking Dead' and experience an incredible transformation," said Geraud Alazard, vice president of marketing for AMC Global and SundanceTV Global.
The companion part of the second season of "Fear the Walking Dead" includes eight episodes that will premiere exclusively and simultaneously in the United States and in more than 125 countries where AMC has a presence. In addition, each episode will be repeated in prime time in the days following opening Sunday.
