Mexico. Leonel da Luz, VP of Sales for Latin America of Grass Valley, said that the company maintains the momentum for the penetration in the market of 4K products, which is not only suitable for the transmission of content, but also for the realization of productions.
"4K doesn't necessarily need to serve broadcasting; 4K can serve production very well. It is a necessary transition. The same thing happened when we moved to HD and the same will be replicated for 4K and we will surely have another evolution in the future. But 4K is also used for the production of HD content. As our cameras have a much higher resolution than HD, you can electronically zoom from the image of the camera, "he said when participating in Expo Cine, TV and Video 2016, where they were present through their distributor Excellence in Communications and Technology.
And he exemplified: "(With 4K) if you need to take some detail, for example that we would like to take 'The Hand of God' today you could zoom in and see all the detail of with which fingers Diego Maradona touched that ball, because the camera would be located in a certain position and with a certain opening. It can be given up to a zoom of four times without any degradation in the pixels. That's an example of what 4K can do without necessarily having to do with broadcasting."
