Colombia. Pass to the public, strategy of the Ministry of Information Technologies and Communications and all Colombian public channels, Canal TR3CE, TRO, Telepacífico, Teleantioquia, Teleislas, Telecaribe, Telecafé and Señal Colombia, received the Colombia Online Award 2015, which recognizes the best of digital content created in the country, in the category of Best Strategy in Social Networks.
This recognition highlights once again the work that the signals of Colombia's public television have been developing in digital content and multiplatform strategies . "Thanks to the support of the allied channels, the TR3CE family, everyone for believing in the #TVpublica, today we won the best Strategy in social networks in the Colombia Online Awards," said Lennart Rodríguez, Manager of the TR3CE Channel.
This award is organized by the Colombian Chamber of Informatics and Telecommunications, the El Tiempo Publishing House and the Ministry of Information Technologies and Communications through its Online Government program. This year the national talent in the development of software and digital content on the Internet was recognized in the ten different ones.
The awards ceremony was held in the MinTIC auditorium and was chaired by María Isabel Mejía, Vice Minister of Information Technologies and Systems and Alberto Samuel Yohai, President of the Colombian Chamber of Informatics and Telecommunications CCIT.
What is Pass to the public?
Pass to the public is a convergent initiative that allows Colombian public television to take advantage of its digital assets and alliances between peers, to expand its reach and position itself as an entertainment alternative to the private and international offer.
With the label #PásateALaPública, a call to action is made through content displayed on the screen of each channel and its social networks, to invite the audience to know, enjoy and talk about their audiovisual projects.
Positioned in different television events, the hashtag #PásateALaPública is today a benchmark for the promotion and unity of national public television.
