Colombia. The devaluation of the Colombian peso against the dollar has made this currency the most devalued in the region. A situation that mainly affects importers.
Distributors and integrators of television technology have also been affected. José Rojano, manager of AVTech Ltda, told TVyVideo that the situation generates an immediate reaction, because the value to buy a piece of equipment is higher and has generated a recession in the dynamization of technology trade.
"We have seen how projects have been postponed expecting an improvement in the exchange rate and the turnover for those months is affected. And more if you take into account that these equipment have a considerable value and are imported, making the dollar a determining factor for the final value in the country, "added José Rojano.
AVTech Ltda participated in the latest version of Andinalink in Cartagena, accompanied by the company Newtek and exhibiting the Tricaster Mini and Talkshow systems, "because we believe that the cable operator market is a niche that has TV production needs," said the Manager of the company.
In addition, AVTech took advantage of the fair to announce the new brand it is representing for Colombia, Wellav. José Rojano explained that this company produces digital headers receivers and set top boxes. "It is a firm established in China, but whose center of development is the United States, which gives a degree of reliability and that is why we accept the representation. Wellav allows us to cater to the niche of cable operators so they can reliably migrate from analog to digital, at a time when it feels compelling to take the momentous step."
