Argentina. IntegraGO, a consultancy specializing in Trade Marketing and Market Consulting studies, conducted a survey among 1,137 people asking about their intentions to buy televisions for the 2014 World Cup in Brazil.
The result is more than encouraging for manufacturers and retailers, since they have wide expectations in the sale of televisions, because 47% of respondents answered affirmatively to the question of whether they are thinking of buying a TV of the latest technology to watch the most important event in football. Of these, 40% are between 20 and 30 years old; 37 per cent between 30 and 40; 14 per cent between 40 and 50; and the remaining 9% are over 50 years of age.
The polling firm explained that of the total of the interviewees, 57% belong to the male gender and 43% to the female. 51% of the total are employed in a relationship of dependency, 16% are professionals, another 16% students and the final 6% unemployed.
In the analysis according to the preferences of the users, in general terms the results indicate that 42.7% would buy an LED equipment, 25.9% an LCD, 14.3% a Smart TV, 13.5% a tube TV and 3.6% a 3D device.
The study does not end here, the analysis also includes the inches of the equipment. In that sense, in general terms, 50% will buy a 32" device, 13.9% of 42", 13.7" of 40%, 7.3% of 29", 6.% of 21", a 3.5" of 55" and a 0.4" of 37".
