Latin America. Chello Latin America is liberty Global's content company that comes to the region to offer television services to more than 100 million households, with a channel offering distributed in three genres: men, movies and women and lifestyles.
According to the information released by the company, it has headquarters in Miami and offices in Buenos Aires. Desde the latter will manage and distribute its pay-TV channels, as well as business development through mergers and acquisitions, strategic alliances and investments.
Liberty Global's new business unit will also benefit from the strength of Chellomedia's global business through the collaboration of Chello Multicanal (Spain and Portugal), Chello Central Europe, Chello Benelux and Chello Zone (UK and International).
To lead the positioning and expansion process in Latin America, Alejandro Harrison was appointed as CEO of Chello Latin America and will report directly to Niall Curran, president of Chellomedia. Among the experience of the new manager is his work as CEO of Pramer SCA. which, together with MGM Latin America LLC, and Canal Cosmopolitan Latinoamérica LLC, make up Chello Latin America.
Chello Latin America's portfolio includes channels such as MGM, MGM HD, Film and Arts, Europa Europa, Canal (a), El Gourmet, Cosmopolitan TV, Casa Club TV, Ella, Reality TV and AM Sports. According to statistics, the existing portfolio is 124 million households in the region.
