Colombia. The coffee country ranks first in Latin America in terms of the screen share of pay television, with a percentage of 43.5% of the audience opting for content of this type.
According to the information released by LAMAC, Latin American Council of Pay-TV Advertising, this trend is replicated throughout the region, marking a constant increase in the number of subscribers to this type of services and the number of users who prefer them over national offers.
In fact, Gary McBride, president and CEO of LAMAC said that "the growth in the number of subscribers and the continuous exploration that viewers do in search of relevant programs and content with which they can identify, makes the consumption of pay television is increasing throughout the region, generating a high impact on the figures."
As for the demographic data, the organization explained that in the group of 12 to 17 years, pay television reaches a 50% share, while in the 18 to 24 years the figure is 47% and 40% for women.
"The shift of audiences towards Pay TV is a true reflection that viewers are being seduced by the charms of the programming offered by international channels, especially the new generations, who enjoy content according to their age and interests," McBride explained in the face of this trend.
