United States. The launch of ten new Spanish-language channels that will complement its cable television offering for the U.S. market and the completion of a long-term distribution agreement with the Univision network are some of the strategies implemented by Verizon to position itself in the Latin market.
The new channels will be offered in high definition and the company in charge of producing them will be the independent Hispanic content distributor Olympusat. In fact, the president of this company stated that his intention is to ensure a wide, varied and high quality offer for Hispanic users residing in that country.
Verizon's chief acquisition officer, Michelle Webb, said in a statement, "Our customers have told us that high-quality Spanish-language programming helps keep their culture alive and the way we're helping them is by providing them with the content they want, the strongest Spanish-language content on the market."
In addition to the previous initiative, the agreement signed between Verizon and Univision will allow the cable company to broadcast the stations managed by Univisón and TeleFurura, as well as the new offers focused on sports, telenovelas and news that one of the leading television stations in the Latin market has planned to launch to the market.
