Argentina. AmberFin, a company that develops file-based media ingestion and transcoding solutions for content owners, appointed Iplusb as its representative for Argentina and Peru of the iCR product line.
In this way AmberFin strengthens its presence in Latin America, a market in which its managers have great interest because it has been growing steadily in recent years.
The company's CEO, Jeremy Deaner, said: "This is a very important strategic step for us. Thanks to its market expertise and technology in IT and broadcast, Iplusb will help us better serve our growing customer base and open up new opportunities in these fast-growing markets."
The iCR modular software product line helps users create high-quality file-based HD/SD masters, deliver quality control reviews, provide single file conversion to multiple formats, and simultaneously prepare cross-platform versions of video content, all in a single software environment.
AmberFin is also promoting its free education initiative for tv industry professionals . Bruce's Shorts, in a series of weekly video shorts and in-depth monthly seminars covering a wide range of industry topics.
Some of the topics it addresses are: "how to avoid the most common mistakes when migrating from tape-based workflows to file-based workflows," "the secrets of metadata," and "what is the best HD format for you."
To subscribe to the series, which is sent to the email, click here.
