Mexico. The European video on demand company, On Demand Group, will arrive in Latin America thanks to an agreement signed with the Mexican cable television company, part of the Televisa Group, Cablevisión.
With this union, Mexicans will be able to access a new offer of services in which On Demand Group specializes, such as aggregation, content and administration of VOD services (video on demand services). Among the items included in the agreement, video-on-demand (TVOD) and video-on-demand (SVOD) services stand out.
The European company is also an expert in working with operators and implementing marketing campaigns to maximize the rates for the acquisition of TVOD and SVOD services and subscriptions, an aspect that they hope to become more technical when entering the Latin market.
"Our agreement with Cablevisión is a growth phase that fills us with enthusiasm," said Tony Kelly, CEO of On Demand Group.
"Having carried out various VOD advisory projects with the main operators in Brazil, we look forward to working productively with Cablevisión in Mexico, in what will be our first major operating agreement in Latin America," he said.
