Latin America. Vizrt introduced Viz Arena 6, the latest version of its end-to-end solution for augmented reality (AR) graphics and virtual advertising in sports.
This powerful version incorporates AI to reduce calibration complications and radically simplify embedding and masking. New AI-based features make it easier to integrate AR graphics into live streams, lowering the barriers to entry for the creation of stunning AR sports graphics.
Thanks to AI calibration, AR graphics and virtual announcements stay perfectly synchronized with the field, regardless of camera movement, and allow graphics to be broadcast 10 times faster without losing accuracy. The Smart Sports Embedding System uses environmental learning to intelligently separate the foreground from the background, with minimal manual intervention.
Higher quality graphics, without wasting time
In live sports, the action in the control room closely mirrors the action on the field. Having a reliable system that simplifies complex and time-consuming tasks allows producers to scale production with quality, without increasing costs or complexity.
By lowering the barriers of augmented reality graphics, the benefit not only lies in creating and embedding impactful, data-driven visualizations, but also improves profitability. With virtual ads, productions can easily add personalized advertising for each sponsor to any live sporting event. This flexibility expands creative possibilities and helps deliver greater value to business partners.
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