MADRID, 18 May. (EUROPA PRESS) - It's the first year since Facebook went public and the value of its shares is 30 percent cheaper. Compared to the initial 38 dollars (about 30 euros), 26 dollars (20 euros) per share are paid, and 17.55 dollars have been paid. Specifically, the market capitalization of the company is close to 64,100 million dollars (50,000 million euros), about 40,000 million dollars (32,000 million euros) less than the day it began its journey on the stock market.
The social network has grown in terms of daily users on the web, by 26 percent; monthly users on mobile phones by 56 percent. Their income has increased by 38 percent. The number of likes and content shared on the social network increase by 67 percent and 94 percent, respectively. These data demonstrate, according to the company, the commitment of users. It's now focusing on improving facebook Home's mobile experience.
Precisely in mobile devices is where the number of active users grows the most, by 56 percent. The company's challenge now is to find a more cost-effective model of advertising on the mobile screen, which cannot be flooded with ads. Despite this, just by maturing its presence on mobile devices, advertising sales generated through phones and tablets have gone from 2 percent of the total to 30 percent.
Facebook remains, however, not making as much money as it could. It's another year without it including pop-ups or autoplay video ads (though it's rumored to be soon). This practice, which can be very annoying to the user, would be a great boost in their income. Another option would be to offer personal data such as databases for companies, to personalize advertising could be a solution to flood profiles with ads. From Facebook, they assure that they will try not to hinder the user experience too much.
The social network is growing and has survived with dignity its first year since the disaster of its IPO. Its price is perhaps not as expected, but Facebook continues to grow in number of users, in loyalty, and intensifies its web and especially mobile activity.
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