Mexico. With the solutions of Blackmagic Design, the distributor and developer in Mexico Simply, offers effective, fast and effective solutions to broadcasters, production houses and cinematographers in the country, said Óscar Cervantes, Sales and Business Development Manager of Simplemente.
"We have different ways to reach the professional camera market, for example with URSA Mini is the workflow, in which there is no need to perform any transcoding, since the RAW is captured in the camera, we work everything in proxy and in the end we make a connection without reconverting anything. Our workflow is four times faster than that of other competitors, who already have some shortcuts to reduce time, but we have express workflow, designed massively to do it in the day and at night delivered and transmitting, "he said.
On the solutions offered by the Blackmagic distributor, Cervantes said: "BMD has the openness to integrate with different brands and not implement the entire workflow. The customer can already have hardware and can complement it with Blackmagic Design solutions. Solutions can be introduced in the post-production part and then they can acquire developments of the entire brand: a camera, a converter, switchers -since they are modular-, to integrate it and make a transparent, optimal and efficient workflow".
The executive described: "URSA 4K more than a camera is a workstation: you have three monitors, a foldout of 10", two sides of 5", in addition to a VU in which you can have four people working at the same time: director of photography, photographer -first camera assistant-, the DIT and the audio engineer. On the other hand, the URSA Mini is the most versatile camera on the market, which shares many virtues with URSA 4K, but the URSA Mini has been favored for its portability, the versatility of the frames and the possibility of various accessories."
And Cervantes added: "For productions of three or four cameras we place a URSA 4K as the main equipment and the URSA Mini as satellites. They do not compete with each other, as they have different purposes."
