Latin America. Avid announced the availability of next-generation newsroom innovations, based on the Avid MediaCentral platform, which features a story-centric workflow that connects production teams around the world through the cloud and takes their stories beyond traditional media.
What's new in this system includes several Avid solutions and new feature enhancements, plus several new dashboards within MediaCentral | UX-for fast, efficient and modern newsroom management in news production.
The workflow puts history at the center of news operations and provides the best and most comprehensive tools and workflow solutions for news teams to plan, collect, create, collaborate, manage, and deliver news to a broader spectrum of viewers. Multiple platforms. This holistic approach allows for more dynamic and organic storytelling and greater agility in the workflow, both inside and outside the newsroom.
In addition to news teams, anyone who needs to plan and schedule resources, gather information, and distribute content around specific topics or stories can benefit from the story-centric workflow. It allows teams to quickly find and access the media and information they need to tell multiple angles of a story and increase viewer interest.
Content can be scrolled across a variety of platforms as the story evolves, including on the air, online, and on mobile. The public can get up-to-date information and contribute to live streams through social media interaction. And news teams can move away from traditional workflows, reducing their ability to react to changing information.
The products that make up the story-centric workflow include MediaCentral| UX, iNEWS, Interplay | Production, Media | Distribute, Media Composer | Cloud, Maestro, and Social Media Hub.
MediaCentral | UX, MediaCentral's cloud-based web front-end, is the center and catalyst in the story-centric workflow, so customers who already have the iNEWS and/or Interplay systems | Production, can manage all facets of a news story from a single user interface.
