Colombia. Nagra will present in the city of Bogotá, in Colombia, the session entitled "What is next for the pay-TV OTT services in LatAm?", on Wednesday, day 30 at 11.10 am.
Latin America continues to be, to everyone's surprise, one of the fastest growing emerging markets for pay-TV services (broadcasting and OTT Streaming). Because? The answer is simple: cultural diversity, sports and the phenomenon of migration. Several goals have been achieved in recent years that will determine the immediate future, broadband speeds & penetration (fixed and cellular), deployments of 4GLTE networks, arrival and adoption of electronic payment systems, market prices for Live and VOD streaming.
"The opportunity is unmatched, it's unique. The Internet is real and tangible at an affordable price, multiplication of smartphones, massification of LED / LCD 4k TVs, 8x5 sports content, music concerts, and most importantly, users, demanding and educated, and very hungry for content," said Edgar Moyano, Director of Business Development at NAGRA.
This session will cover the lessons learned, from three angles: business, technology and day-to-day operations. The session will also cover the role of each of the parties in the video ecosystem (content providers/aggregators, broadcasters, operators, and consumers) who can work together to ensure success based on user experience and interactivity and the monetization of OTT services.
