Caper. ChyronHego generated positive reactions in Caper thanks to its Tracab sports data analysis system, which is mainly being used in football, but is functional for other sports.
Aldo Campisi, Vice President for Latam, Spain and Portugal of ChyronHego, told TVyVideo+Radio that this system aroused a lot of interest because not only does it allow to analyze the data, the plays and the players in real time, this data can also be used to generate secondary products.
"With the information of the system you can create new services, such as second-screen applications, apps, web pages, automate production workflows, manage robotic cameras and even remarket the data for the coaches themselves," he said.
He added that the person who has the technology and captures the data, is its owner and can use it commercially. Although the most common is to put it on a second screen, there are other uses such as sports businesses, for which statistics that can facilitate the purchase of players are fundamental.
There are several European and North American football and baseball leagues that have acquired Tracab for sports broadcasts and to manage player and match statistics. The first to adopt the system in Latin America was TV Azteca a few months ago.
