Mexico. Despite strong competition in their segment, Comrex's remote transmission systems offer unique advantages in the market, said Raul Hun, Sales Manager for Latin America and Canada at Comrex.
"We are introducing the LiveShot product, which is an audio and video IP codec. Through 3G, 4G or WiFi modems, the signal is sent to the studio. Our big difference with our competition is that we have audio and video inputs in the studio and we can send the signal to the field. We can send up to one video and three audios. Thus, one audio can be given to the cameraman, another to the reporter and another to the interviewee. They are three completely separate audios. The team can work with 500 Kb per second without any problem," he explained.
During Expo Film, TV and Video, he explained the advantages of LiveShot. "We arrived a little late to the Latin American market, there were already other brands with different products. However, we have advantages such as return, we use less bandwidth, fewer modems, we can easily work with a single modem. Many of the customers in Latin America work with a single modem, they have given us the confidence to use the equipment and that it works well.
On the penetration in the regional market, he said: "We are making good progress: Televisa has systems in Mexico City and we have customers in other cities such as Piedras Negras and Cuernavaca. We are putting more and more systems in the Mexican market, but in Latin America we have systems in Peru, Argentina, Honduras. Customers have already tested the equipment and they like it very much."
