Latin America. The companies Twitter and TNT Latin America partnered for the transmission of the 58th edition of the 2016 Grammy Awards that once again were lived interactively for their more than 58 million subscribers in 42 countries in the region, including the Caribbean and Brazil.
This partnership allowed viewers, artists and their fans to discuss their expectations, predictions and favorites among more than 400 nominees in 83 categories.
Through the accounts @TheGrammys, @TNTLA and with the hashtag #GrammysEnTNT the millions of viewers joined the interaction of this great event that year after year rewards the best of music.
During the broadcast of the program, viewers from all over Latin America were filled with the best energy to generate conversation, there were mentions of the hashtag #GrammysEnTNT in real time. And they also shared their opinions on the best moments of the event, responding to a series of Twitter Polls – polls shared on the event's official accounts.
