Colombia. On the second of February, the first program made with 4K mobile technology was broadcast. Negocios, which is broadcast by Telemedellín, is the program that innovates with recording made 100% with mobile devices, hosted by businessmen and journalists Juan Carlos Yepes and Paola Rueda, who share content and interviews to learn and enjoy the business world.
The chapter issued corresponds to the pilot made during the Colombiatex fair of the Americas, which was held in Plaza Mayor Medellín. From March all programs will have material recorded on state-of-the-art mobile devices.
When presenting this technological novelty, the manager of Telemedellín, Cristian Cartagena, said that: "Telemedellin wants to continue at the forefront of technology. That is why we think the initiative of the friends of Business is a success, to make a program totally with mobile devices, specifically with 4K camera of a smartphone. We know that new information and communication technologies are increasingly useful and accessible for filmmakers and spectators, so we support this type of content that innovates in audiovisual matters".
For his part, Juan Carlos Yepes, Director of the program, said that: "we are happy with the implementation of this new technology because by working with mobile devices we will have more mobility to visit companies and cover international events, while we can have guests of the highest level, from different countries of the world."
Paola Rueda, Deputy Director of the program, stressed that "We are happy to make a program a reality that brings an inspiring business vision to millions of people around the world and that contributes to the development and growth of companies and their managers through the technique of modeling or success stories and learning that allow others to identify, enjoy and learn."
Negocios, a program that has already been on the air for 13 years, five of them on the Telemedellín channel, is a commitment to business strengthening. It is a business television program, positive, daily and wide coverage, with a pedagogical focus on current issues.
In Youtube NEGOCIOS it has already reached 28 thousand subscribers and 6.6 million reproductions, which makes it a Google Partner, standing out for specialized content and a growing acceptance in Latin America.
