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Blackmagic Design is established in Telefe

Argentina. Two years ago the Postproduction department of the Argentine channel Telefe, which today consists of 47 editors, six sound engineers, three colorists and ten special effects and 3D artists, sent its color work to external suppliers.

In 2013 Telefe decided to create a work team in color grading, thus becoming the first channel in the Argentine Republic to add to its Postproduction team the first color grading room, focused on the DaVinci Resolve of Blackmagic Design.

Telefe's Grading team uses DaVinci Resolve in almost every television series and commercial the broadcaster produces. Thanks to continuous software updates, the Telefe department can continue its work, even during the implementation of new technologies and formats carried out by the organization. 

Walter Costa Head of Postproduction at Telefe, commented that "in the last three years, we implemented the migration from SD to HD and we are in the process of migrating to 4k/UHD, and the support for the DaVinci Resolve system helps us in every step forward. When it comes to adapting to new platforms, technology and formats, Blackmagic is great. Thanks to its versatility and experience in market development, DaVinci Resolve is the most suitable and adaptable color correction system for all types of color work."

- Publicidad -

For Telefe's Postproduction team, color graduation provides the image with style and personality, something that would normally take many hours of preparation and production using specialized lighting and production in sets.

Because the material it produces is sold externally, the post-production team needs to think beyond the aesthetic and carefully manage the signal levels, "It is here that the Soft Clip function is indispensable, along with the direct generation of LUT formulas to comply with technical regulations, maintaining the artistic form of color, "it is here that the Soft Clip function is indispensable, together with the direct generation of LUT formulas to comply with technical regulations, maintaining the artistic form of color, " Costa added.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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