Mexico. An increasing number of viewers are consuming content from subscription television, over free-to-air television. This is shown by the latest report of the Latin American Council of Advertising in Multichannel Pay TV (LAMAC, for its acronym in English) on the Mexican market.
In concrete data, 60% of the time that viewers in Mexico spend in front of the screen, they do it consuming content from subscription television, while the remaining 40% is part of open television.
Compared to the last study, conducted in 2009, there is a 10% growth in pay-TV user consumption between Lamac's two reports.
The latest study indicates that the penetration of the subscription television service in Mexico reaches 45% of households, showing a continuous growth in recent years that for Lamac is a sample of the economic and social growth of the country.
Federico Baumgartner, country manager of Lamac in Mexico, stressed that the figures highlight a growth in the consumption habits of viewers, who every day are more demanding about the content and services they hire.
