International. Primetime is the new version of the TV publishing and monetization platform that Adobe developed for programmers and Pay-TV service providers, which allows you to bring TV content to all connected screens.
According to the company, this platform integrates Adobe's video publishing, playback, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences on different screens and to create digital video experiences, in conjunction with new monetization opportunities.
To achieve optimal performance, it achieved technology collaborations with industry leaders such as coders, cloud platform providers, and content delivery networks to pave the way for distributing TV content to every connected screen.
Ecosystem partners include Akamai, Amazon Web Services, Cisco Systems, Elemental Technologies, Envivio, Harmonic, iStreamPlanet, RGB Networks, and thePlatform, among others. Comcast Cable and NBC Sports Group have signed on as Primetime's first launch partners.
By incorporating HLS into Flash Player for desktop systems, TV content owners and distributors will be able to effectively reach more of their audience, thanks to the deployment of a consistent player.
In addition, support for specific streaming capabilities, such as subtitling, dynamic ad insertion, and analytics, helps dramatically reduce costs and enables advertising billing in a single workflow.
