Latin America. Although TV manufacturers have pinned their sales hopes on smart TVs, global penetration is still low, according to the latest study on this topic by GfK's consumption patterns research experts.
According to the results of the study, 91% of the world's population owns a TV, of which only 24% owns a Smart TV. Discriminated by country, of the 13 analyzed around the world, the first place in the level of smart TVs per person is occupied, by far, by China with 44%, followed by South Korea with 18%.
In the case of Latin America, in which only Brazil and Mexico were included, the penetration of this type of television is much lower, since in Brazil it reaches 14%, while in Mexico it does not exceed 11%.
GfK's Regional Director of Marketing and Corporate Communication, Walkiria Calva, commented that "Our research indicates that television networks need to integrate this technology in a more attractive way to the contents of each program, in order to motivate the interaction of the public."
The study also pointed out that the first aspects that people take into account when buying a TV is the price, the size of the screen and being able to connect to the internet. By region, Western countries are more indifferent than emerging markets, with the former being more in analog mode, while the latter are more interested in digital TV.
These are the countries included in the study and their percentages of penetration of smart TVs:
1. China 44%
2. South Korea 18%
3. India 17%
4. Brazil 14%
5. Turkey 13%
6. United Kingdom 11%
7. United States 11%
8. Mexico 11%
9. Spain 8%
10. Germany 8%
11. Belgium 6%
12. Russia 5%
13. Netherlands 5%
