International. In the recent market survey conducted by the company Avid and Ovum Research, it was evident that broadcasters in America have an interest in overcoming the barrier of audience ratings in their information segments.
Adrian Drury, head of integrated media and consumer computing at Ovum, said: "The availability of content across a range of different platforms means that the individual viewer has more and more control over when, how, and by which platform they will receive news and entertainment."
And in this panorama, the industry has been creating different solutions that seek to provide content that allows mobility for the production of news, but also versatility when it comes to transmitting and thus content can be received from different platforms and not only the traditional television.
New news technologies, many presented for the first time at the IBC fair, include linking to the workflow on the cloud for handling content from anywhere in the world, enabling reporting and rights management.
In addition, the management of graphics, which is so important for the contents of the newscasts, now allows to create sensational images for the broadcast and establishing a strong brand recognition in a profitable way. All of these features are focused on increasing audience ratings, market share, and advertising revenue.
This Avid market study was conducted between July and August 2012 by Ovum Research. More than 200 executives and employees with decision-making power in large broadcast and post-production companies and professional organizations in Europe and America were interviewed.
