International. The Nielsen Company, a market research firm, revealed two studies that show that the 3D format is growing in popularity compared to 2D, particularly in the Asia-Pacific, Latin America and MEAP (Middle East, Africa and Pakistan) regions, in addition to the fact that 3D content exceeds 2D.
However, one of the studies concludes that although 3D content is better, "many consumers are still hesitant to invest in TVs with this technology, opting for a 'wait to see' position, while the prices of the devices become more accessible," explained Frank Stagliano, a researcher at Nielsen.
He added that some consumers are deterred by the handling of the system and the necessary use of special lenses, fearing that watching television will cease to be a method of relaxation. Even so, the other study revealed that about 13% of respondents already own a 3DTV and another 15% could acquire one soon.
The research had the collaboration of the Association for Merchants of Cable TV and Telecommunications -CTAM in English- and the CBS Vision channel, where content from a variety of genres such as sports, concerts, movies and video games were presented, with a duration of 30 minutes on 3DTV to 12 groups in spaces similar to that of a family room, in addition to an online consultation to about 27 thousand people.
