Harris Corporation, an information and communications technology company, announced that it plans to install a plant for television broadcast products in Brazil. The initiative will bring customers in the region benefits in pricing, service opportunity and immediate product availability.
Harris has focused its project on production facilities in Campinas, an area north of São Paulo that has come to be called the Brazilian Silicon Valley. This area would facilitate Harris the logistics of its operations aimed not only at the Brazilian market, but also at Mercosur members and other Latin American countries, with the tariff advantages of the economic agreements in force between them.
"Brazil is one of the five largest media markets in the world, and we always knew of the need to have a strong presence there," said Tim Thorsteinson, president of Harris Broadcast Communications. "This initiative is part of a detailed, long-term strategy that Harris put in place several years ago. with the plan to launch it once digital television has gained momentum. A plant in Campinas will allow us to maximize the cost-benefit equation for our customers, by reducing direct taxes, while ensuring a high-quality after-sales service."
Harris' announcement coincides with the Latin American launch of the Maxiva UAX series of refrigerated transmitters for low- and medium-power UHF multimedia transmitters, which are expected to also be manufactured in Brazil. Maxiva UAX transmitters adapt to global mobility and digital and analog television standards and provide highly reliable terrestrial transmission.
"We are very happy with this initiative," said Nahuel Villegas, Harris Broadcast Communications' regional vice president for Latin America and the Caribbean. "The timing for this operation could not be better for Brazil or harris."
