On January 8, Sony and FOX Sports simulcast, and for the first time in 3D, the American football game FedEx Bowl Championship Series college, which he faced to the University of Florida with the University of Oklahoma.
Sony contributed its 4K SXRD projection technology for the 3D presentation, which FOX Sports broadcast in high definition by conventional television. The digital 3D company RealD, which co-sponsored the performance at the Theatre des Arts del Paris Hotel and Casino of Las Vegas, built, specifically for Sony's SXRD 4K projection system, 3D presentation of the room, including the screen, technology filter and glasses, all of which effectively provided for the occasion.
The company 3ality Digital, dedicated to the production and Post-production of live 3D digital action, captured the game of January 8 with Sony HD cameras specially modified for the 3D production. The company broadcast live to the CES event Sony's sequences filmed at Dolphin Stadium in Miami, using direct current transfer technology offered by the firm Cinedigm through its distribution network CineLive satellite.
The 4K resolution of Sony projectors exceeds more than four times that of high-definition television.

